Let’s be honest—running a successful dental practice isn’t easy. Between managing patients, overseeing staff, and keeping up with new treatments, marketing often takes a backseat.
But here’s the catch: Patients won’t find you if you’re invisible online. And without a steady stream of new patients, even the best practices struggle to grow.
Wondering how to fix it?
We’ve rounded up the 10 most common questions UK dentists ask about growing their practice—and answered them with actionable, no-fluff strategies that actually work.
Ready to take your practice to the next level? Let’s dive in.
You’re relying on word-of-mouth, but patient flow is unpredictable. Some months are packed, while others feel like a ghost town.
To attract more patients, you need to be visible where they’re looking—Google. Here’s how:
Optimize Your Google Business Profile (GBP):
Run Google Ads for High-Intent Keywords:
Use Social Media for Brand Awareness:
You’re buried on page 2 (or worse), and your competitors are snagging all the clicks.
To climb the Google ranks, focus on Local SEO:
Keyword Optimization: Use relevant keywords on your website, GBP, and blog content.
Build Quality Backlinks: Get listed on local directories and industry blogs.
Get More Reviews: Google loves practices with positive reviews and high engagement.
Empty slots kill revenue and disrupt your schedule.
Send Automated Reminders: Use SMS and email to remind patients 24-48 hours before their appointment.
Offer Easy Rescheduling Options: Make it simple for patients to reschedule without calling.
Implement a Cancellation Policy: Charge a small fee for no-shows to reduce last-minute changes.
You’re spending money on ads but aren’t sure if they’re delivering real results.When managed correctly, Google Ads can be a game-changer.
Target High-Intent Keywords: Focus on searches like “emergency dentist near me” or “Invisalign consultation.”
Use Dedicated Landing Pages: Send ad traffic to specific service pages—not your homepage.
Track Conversions: Use call tracking and Google Analytics to measure ROI.
You know reviews matter, but asking for them feels awkward—and you’re not getting enough.
Automate Review Requests: Send follow-up emails with direct review links after every appointment.
Make It Easy: Use QR codes in your practice so patients can leave a review on the spot.
Respond to All Reviews: Show professionalism and build trust by replying to both positive and negative reviews.
You’re not sure where to invest—SEO feels slow, but ads burn through your budget.
Use both strategically:
SEO for Long-Term Growth: Takes 3-6 months but delivers sustainable results.
Google Ads for Immediate Bookings: Provides fast traffic but requires consistent budget.
You’re unsure how much is “enough” without overspending.
5-7% of Annual Revenue: Allocate this percentage toward marketing.
Budget Breakdown:
You’re running multiple campaigns but don’t know where leads are coming from.
Google Analytics: Track website traffic, bounce rates, and conversions.
Call Tracking: Assign unique phone numbers to different marketing channels.
GBP Insights: Analyze how many profile views and direction requests you’re getting.
High-value treatments need a different approach to attract the right patients.
Run Targeted Facebook Ads: Promote high-value treatments to local audiences.
Use Before-and-After Photos: Build trust by showcasing transformation results.
Offer Limited-Time Promotions: Create urgency with exclusive deals.
Last-minute cancellations leave gaps that cost you money.
Google Ads for Last-Minute Appointments: Target searches like “same-day dentist appointment.”
Send SMS Blasts to Existing Patients: Offer immediate booking slots.
Create Urgency with Limited Offers: Encourage quick bookings with time-sensitive promotions.
You don’t have to waste money on guesswork. These 10 questions cover everything you need to know to grow your practice—and now you have the answers.
Want a step-by-step marketing plan built just for your practice?
📞 Book a FREE Strategy Call and let’s design your growth roadmap today!
Dedicated to dental clinics, RX Dental Marketing provides digital marketing for dentists, custom websites, SEO, PPC advertising and social media marketing in order to increase revenues and brand awareness.
Dedicated to dental clinics, RX Dental Marketing provides digital marketing for dentists,custom websites, SEO, PPC advertising
and social media marketing in order to increase revenues and brand awareness.
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