In Edinburgh’s core, Dr. Noah Patterson’s dream was to establish a pediatric dental clini that is welcoming and first-rate where children are at ease and parents confident as well. Unfortunately, despite his competence and dedication, the practice has struggled with visibility and patient engagement. Resolute to change this trend, he partnered with Rx Dental Marketing. By rebranding strategically, having a more user-friendly site redesign andfocusing on local SEO optimization, Dr. Patterson’s practice achieved phenomenal growth and success. Let’s take this journey.
Increase in Production
Star Rating
Top Rankings in Local Search Keywords
Increase in New Patient Appointments
Dr. Noah Patterson had a solid foundation for his pediatric dental practice but just needed an extra push to reach its full potential. The already existing website was outdated and complicated thereby making it hard for people who visited it to find information or book appointments through it as required. The brand image of the practice did not reflect the warm professional atmosphere of the facility entirely also their online visibility was restricted which made it difficult for local families to seek their services.
Rx Dental Marketing implemented a comprehensive strategy that remedied these challenges and raised Dr. Patterson’s practice up higher.
Rebranding
Firstly we undertook a complete rebranding of the practice which included designing a new logo, updating colour schemes and creating modern child-friendly branding that appealed to both children and parents too.
Website Redesign From the outdated website, we created a sleek looking one which made it easier for users to navigate. It was a mobile-responsive design with an intuitive navigation system. Additionally, we added high-quality original pictures and videos to highlight the practice’s welcoming atmosphere and service range.
Local SEO Optimization
Through extensive keyword research, the most relevant and highly sought-after keywords for pediatric dentistry in Edinburgh were identified. These keywords were included strategically in the content of the website as well as meta tags and local listings to improve search engine rankings. Dr. Patterson’s office GMB profile and local citations were also optimized so that they could rank high during local searches.
Original Content Creation
We developed engaging and informative content such as blogs, photos, videos among others. This material answered common parents’ questions; defined what differentiated Dr. Patterson’s care from other practitioners’ and provided insights on how friendly yet professional the environment is here.
Social Media Marketing
By posting engaging content on social media platforms, we raised awareness about our brand while interacting with our local community. On top of rising publicity about the new site through targeted social media ads generated higher traffic rates across a wider target audience.
Dr Noah Patterson with Rx Dental Marketing transformed his practice from an undiscovered diamond to an area leader. Through rebranding, a user-friendly website, and complete local SEO, we helped him take his practice production from the single digits to the six-figures. All while becoming a top player in the search engines for his location. Is your practice ready to experience the same? Contact Rx Dental Marketing today to find out how we can help you achieve your practice goals.
Dedicated to dental clinics, RX Dental Marketing provides digital marketing for dentists, custom websites, SEO, PPC advertising and social media marketing in order to increase revenues and brand awareness.
Dedicated to dental clinics, RX Dental Marketing provides digital marketing for dentists,custom websites, SEO, PPC advertising
and social media marketing in order to increase revenues and brand awareness.
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