You are aware of how important it is, as a dentist to have a powerful online presence. People are increasingly using the internet to find local businesses such as dental clinics. This is why you need to embrace local SEO, in order to attract new customers and expand your business.
This guide will take you through everything you need to know about local SEO for dentists including optimizing your website and managing online reviews.
Local SEO is the art of enhancing your website and digital footprints so as to attract more clients in nearby. It entails designing your site for neighborhood keywords, developing and updating local listings plus generating citations from relevant nearby directories.
For most dentists, local SEO holds great significance because majority of their patients are found within a particular geographic region. By locally optimizing their websites, they can guarantee that whenever people in their region look out for dental services on search engine results pages (SERPs), their practices will be among the top choices.
Look into relevant area-based key phrases that potential patients might use when searching for dental services around your locality. Incorporate these key phrases within the content of your website, meta tags and headings.
Optimize Your Google My Business Listing
To ensure that your practice appears on local search results, claim and optimize your Google My Business listing. Make sure you provide accurate information in your list such as address, phone number, and hours of operation.
Generate content which is tailored to the people within your locality for example blogs providing dental health tips relating to the area where you reside. This will help in attracting more local traffic to your site and improving your local search rankings.
Ensure that you have consistent name, address and phone number (NAP) for all these directories while developing citations from relevantly local directories like Yelp, Yellow Pages and Healthgrades.
You can encourage your patients to leave positive reviews on sites such as Google My Business, Yelp, or Facebook. Respond immediately to any negative reviews and answer all questions raised by the patients.
Local SEO is a powerful tool for dentists looking to attract more local patients and grow their practice. By optimizing your website for local search; creating managing local listings; building citations from relevantly local directories, you can improve online visibility of your practice thereby attracting more patients towards it.
Are you ready to take your dental practice to new height with Local SEO? Let’s get started today!
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