It is always difficult to run a dental practice. However, it gets even more frightening when patients are few in numbers and your website isn’t generating appointments. Dr. Sourav has been facing these kinds of problems as he runs his two-branch dedicated dentist company in Texas. He was able to overcome these hurdles and achieve growth by partnering with Rx Dental Marketing. Here is how we did it.
Increase in Website Traffic
Star Rating
Increase in Online Appointments
Enhanced local visibility
When Dr. Sourav launched his two dental clinics in Texas, he struggled with low patient footfall and an under performing website. The practice needed a robust marketing strategy to improve its online presence and attract more patients to ensure survival and growth.
It is this specific issue that Rx Dental Marketing addressed using a holistic and bespoke marketing plan for Dr. Sourav’s situation which involved:
Website Redesign and SEO Optimization: We improved the website so that it has a better user experience and look visually appealing as well as being user-friendly. The use of successful SEO strategies enhances search engine rankings boosting website traffic naturally.
Local SEO and Google My Business Optimization: Our focus was on improving local SEO to ensure patients from nearby would find the clinic and fully optimizing Google My Business (GMB) listings to be accurate with engaging photos so that they could appear higher on local searches.
Content Marketing and Blogging: Engaging the community through creating valuable educational content that addresses everyday oral issues not only encouraged participation but also boosted our population further through regular blogging thus positioning us as a reliable source of dental information.
Social Media Marketing: We engaged in social media advertising targeting people who may potentially know about our services or products thus increasing brand awareness and engagement respectively; by doing so we were able to create brand loyalty among them on what encompasses our services or products
Reputation Management: The online reputation of the clinic was improved by requesting satisfied clients to write positive reviews and adopting a feedback system that is automated.
The progress made was astonishing. Dr. Sourav’s clinic experienced a 300% rise in website hits due to the new web design and strong SEO initiatives. As a result, this traffic surge led to much improved conversion rates and hence more patients booking appointments via online platforms.
Google My Business listings were optimized and other local search engine optimization efforts which saw clinics rank high in local searches boosting walk-ins. The result was a steady flow of positive reviews through a reputation management strategy that awarded the clinics with an impressive rating of 4.8 stars rating.
Targeted social media campaigns were responsible for increasing brand awareness as well as engagement thus attracting new patients on a regular basis to both branches. By and large, this comprehensive marketing approach not only resulted in an increase in patient visiting numbers but also enhanced the healthcare facility’s internet presence and reputation.
Dr Sourav turned his struggling practice into a thriving dental center by working with Rx Dental Marketing. He employed different advertising strategies resulting in outstanding growth in the number of patients attending his practice, increasing overall dental service popularity online as well as patients’ activities on the network itself. Want similar outcomes for your dental clinic? Then reach us at Rx Dent Contact Rx Dental Marketing today and let us help you transform your dental practice.
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