Local SEO is crucial for websites because it targets users who are searching for services within their immediate area, increasing the likelihood of converting these searches into actual visits. For dental practices, this means enhancing your visibility to people searching for dental care in your locality. It helps in driving local traffic, which is more likely to convert into appointments compared to visitors from broader searches. Moreover, local SEO helps build trust within the community by showcasing your practice in local search results and online directories, making it easier for potential patients to find and choose you.